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Marketing tech
fromThe Globe and Mail
4 days ago

LightSite AI Research Reveals Major Shift in SEO Fundamentals Driven by AI Search

AI-driven search shifts visibility from clicks and rankings to structured data, verified sources, and consistent brand credibility, requiring new Generative Engine Optimization practices.
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Marketing tech
fromThe Drum
1 week ago

Agentic AI: if everyone has a digital PA, where does this leave marketers?

Marketers must optimize structured data, trust signals, and machine-readable relevance because agentic AI agents will autonomously research, decide, and purchase on consumers' behalf.
Marketing tech
fromDigiday
2 weeks ago

Ranking is out, visibility is in as publishers chip away at AI search optimization

Publishers are shifting from ranking to visibility by optimizing for AI citations, assistant referrals, and structured data to retain traffic and revenue.
fromPractical Ecommerce
2 weeks ago

Does Schema Markup Help AI Visibility?

Google has long advised using such markup for traditional organic search, stating: Google Search works hard to understand the content of a page. You can help us by providing explicit clues about the meaning of a page to Google by including structured data on the page. The search giant generates rich snippets from select structured data and gathers info on a business from additional markup types, such as Schema.org's Organization, FAQPage, and Author.
Online marketing
Business intelligence
fromTechzine Global
1 month ago

Alation launches no-code platform for enterprise AI agents

Alation Agent Builder creates metadata-aware, production-ready AI agents for structured data that prioritize accuracy, governance, no-code development, and integrated evaluation.
Marketing tech
fromForbes
2 months ago

Entity Optimization: How To Make Your Brand Visible To AI

Entity optimization encodes brands as structured, machine-readable entities so AI can recognize, trust, and surface them across search and generative platforms.
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fromSearch Engine Roundtable
5 months ago

Google Merchant Center Says Add Product's Brand Name To Title

Even though this isn't a formal violation yet, preparing your titles now will put you ahead of any future enforcement and help improve your product visibility in the short term.
Marketing tech
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